Honeymoon
Trends
by Paris Permenter and John Bigley
While the traditional vows
endure, the ways to celebrate a marriage have changed right along
with the travel industry. Today's honeymooner may be looking for
value, adventure, or variety and searching for a getaway that's as
exotic as a stay in a private European castle or nearby as a local
bed-and-breakfast inn.
One constant is that couples are willing to spend money on a
honeymoon - an average of $1,402 per couple compared to $421 spent
annually on regular trips according to the Travel Industry
Association of America. Young couples, age 18 to 24 years, spend the
most on honeymoons, averaging $1,873. And as many as one-third of
all honeymooners spend over $2,500 for that once-in-a-lifetime trip.
Multiplied by the 2.4 million newlywed couples the U.S. Census
records annually, and you have a major force in the tourism
industry.
The trend toward honeymoons follows the rising emphasis on
traditional weddings. And while the move is back toward the
traditional wedding and honeymoon associated with earlier
generations, today's newlyweds are a far cry from the travelers of
earlier days. "They're looking more for luxurious and romantic
places, like the little out-of-the-way small hotels and inns and
private castles," points out Sylvie del Giudice, spokeswoman for Les
Romantiques Hotels. "They're ready for a different experience. It's
the experience of a lifetime. They are choosing to go further away
on their honeymoon to a different environment and that includes
everything: a different language, culture, and food."
Today's couples are finding new ways to celebrate their union,
creating honeymoon trends that are being felt throughout the
industry.
ALL-INCLUSIVE FUN
Started in Jamaica but spread throughout the Caribbean and Mexico
and into some other regions as well, the all-inclusive vacation is
becoming ever more popular with honeymooners - and their families.
Their "one price pays all" policy makes the all-inclusive trip more
and more convenient for parents purchasing a honeymoon package as a
gift for newlyweds. Air, transfers, meals, drinks, watersports, and
even tips are included in the tab at all-inclusive resorts.
GETTING MARRIED ON YOUR HONEYMOON
Getting married on your honeymoon is also an increasingly popular
concept in the Caribbean, where resort packages provide everything
from wedding cake to music. At Jamaica's SuperClubs
(http://www.superclubs.com) resorts, guests can enjoy a free
wedding, including the minister's fee and marriage license.


MEXICO AND CANADA
The devaluation of Canada and Mexico's currencies mean an increase
in honeymoon business for financial reasons. Canada is also gaining
popularity as a honeymoon hotspot. Couples looking for a white
honeymoon find it in ski areas such as Banff, Whistler, and Jasper,
and those seeking big city culture seek out cities like Toronto,
Montreal, and Vancouver. The current strength of the American dollar
against the Canadian also makes our northern neighbor an attractive
honeymoon destination. "Canada is extremely popular as a honeymoon
destination," explains Judy Love Rondeau from the office of the
Canadian Consulate General in Dallas. "Your money goes 40% further
in Canada. Also, honeymooners like the cities of Montreal and Quebec
City because they are like going to Paris without going so far and
spending so much money."
QUICK TRIPS
As work schedules become more and more hectic, many couples are
choosing to honeymoon close to home, enjoying a long weekend at
local bed-and-breakfasts and country inns. Karen Adler, publisher of
the Day Trips America guidebook series, notes that, "Today often
both husband and wife are working full time and if one of them has
children then the cost of child care is a factor. To take a day trip
for an overnight or a short weekend honeymoon makes economic sense
as well as time sense."
CITY DESTINATIONS
For some couples, a chance to enjoy the romance of a big city and
the elegance of fine dining makes major cities a honeymoon
destination. A recent study by the American Society of Travel Agents
showed that the most popular city was Las Vegas. Orlando, New York,
San Francisco, and Los Angeles, San Antonio were other top choices.
OVERSEAS DESTINATIONS
While some couples choose to vacation close to home, conserving both
time and money, others see a honeymoon as a chance for a
once-in-a-lifetime trip. For these travelers, it's the time for a
fantasy journey to destinations whose very names mean romance. For
these lucky honeymooners, the American Society of Travel Agents has
found that Great Britain is the top European destination, followed
by France and Germany.
"We see more and more honeymooners going to Europe versus the
Caribbean," says Sylvie del Giudice, spokeswoman for Les Romantiques
Hotels. "People are getting married older, and they're more
interested in the culture and the experience and the discovery of
Europe. Or they want to go back to Europe. I deal a lot with people
who went to Paris once and now want to show it to their spouse.
"They usually combine romantic cities like Paris, Florence, or
Rome with a resort escape like the Riviera or Normandy or the Amalfi
coast of Italy so they have the best of both worlds," explains del
Giudice. "We have also noticed that honeymooners are becoming more
and more adventurous and discovering new areas."
Looking for new European experiences is also bringing more
honeymooners to less traditional destinations. Destinations like
Portugal, Malta, and Turkey are gaining popularity.
ADVENTURE HONEYMOONS
The current trend toward adventure and eco-tourism vacations hasn't
overlooked the honeymoon industry. "We have seen a number of
newlyweds go on dude ranch vacations as well as our other trips like
the cattle drives," says Dave Wiggins, president of Boulder,
Colorado-based American Wilderness Experience. "It's the kind of
thing for couples who are looking for something inspiring, something
they can come back and say 'guess what we did on our honeymoon.'"
Although Wiggins has sold many honeymooners rugged adventure
packages, ranging from a 10-day safari in Alaska to sea kayaking in
Baja Mexico to river rafting along Idaho's Salmon River, many
honeymooners favor soft adventure. "The lodge-based vacations tend
to be more popular with honeymooners because they have a bed and
roof over their head and a hot shower," points out Wiggins.
"We're seeing more and more soft adventure travel so we have more
deluxe lodge-based options," points out Wiggins. Whether
honeymooners overnight in a mountain cabin or in a seaside tent,
however, he explains the popularity of adventure travel with today's
travelers. "At a resort there's a lot to pick and choose, but you
can find yourself being a spectator and watching the action go
around. On an adventure trip, you're smack dab in the action.
There's no sitting back and watching the action go by in front of
you - you are the action on an adventure tour."



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